My colleague, Brian Whitacre and I had a great discussion with Craig Settles yesterday on his show Gigabit Nation. We talked about our recent research and recommendations to promote meaningful broadband adoption. Here’s a bit from the show description.
Rhinesmith and Whitacre describe one category of people who don’t use broadband as the Un-Adopters, and present why policymakers and federal agencies that fund broadband must develop strategies for addressing Un-Adopters. They address this category in the context of non-adopters, and the country overall.
We also will explore the downside of leaving Un-Adopters un-served. Could the cost of getting these constituents on board with broadband be better spent in other ways given how small the segments is? Given the effort of getting un-adopters and non- doctors to use broadband, what are some of the downsides and upsides if we are successful? Our guests present compelling reasons why policymakers must not leave these constituents out in the cold.
